The human brain has 3 layers.
NEW BRAIN (HEAD) — the one that thinks
MIDDLE BRAIN (GUT) — the one that feels
OLD BRAIN (HEART) — the one that decides (Poor thing, gets the toughest job of all. Sigh!)
Important Takeaway: The secret lies in convincing the Old Brain.
The Old Brain is only concerned about itself and what it can gain.
To make this a little more interesting, I will share a TED Talk by Patrick Renvoise. Go ahead, click below, and sit back with your cup of coffee (Margherita works too).
BIASES DRIVE THE BRAIN
When you own a brand and your services/products are available online, gaining the users’ trust can be a multi-path task. As discussed earlier, we can outline 6 strategies to boost trust and reduce the fear factor related to your website. Let us elaborate:
When customers find you via genuine word-of-mouth, it’s an easier battle to fight. But as a new company, it is a low possibility to build your brand on that factor. Your priority must be to invest in a credible design that will raise your chances of converting visitors. …
Establishing trust with a website is the same as establishing trust with a stranger. It is a gradual process. The evolution takes place through different stages of commitment. To attain the highest level of commitment, it is mandatory to go through the lower levels. The site-user relationship starts with no trust, followed by a gradual movement towards establishing basic trust needs, which are met step by step.
Let us look at the Pyramid of Trust and the questions every user has at every stage. …
We can never emphasize how important it is to understand human behavior and emotions to build a successful results-driven strategy. Your design and content must be backed by emotional associations and other factors that drive consumer behavior. This should be a crucial step because people assign value to meaningful stories, however rational and practical. To build emotional content, the foundation must be strong.
“The secret is to create livable stories that are emotionally resonant and constantly evolving in an adaptable manner.”
Here is a quick guide on building a strong base while you work your way up to the final…
As the pandemic hollowed out numerous industries, the world of storytelling had to be prepared for the challenges. Amidst the lockdown and restrictions, PR Agencies had to break the odds to create compelling stories and strategies to stay on top of their game. Though it was easy to fall for the ‘wait and watch’ approach, some leaders decided; this was the time to buckle up and ace the alchemy of facing challenges head-on.
Selling is an Art. To make it as valuable as your business plan, running tests and evaluating your process is the stepping stone. It will help you create a successful brand with a high conversion rate.
Heuristic evaluation is the thorough inspection of software to help identify the interface design’s drawbacks and strengths. Usability principles can vary greatly and are subjective, thus making it a process that needs re-evaluation several times to learn about varied usability problems.
To test the relevancy of your website, here is a checklist for you to tick mark.
The emotions and values of your users…
A successful long-term conversion occurs when you as a marketer obtain repeated customer engagement with the product/service. Identifying your desired outcomes and working on a compelling design strategy for each is crucial to reach this stage. Your design must be able to:
- Direct Attention
- Educate your Consumers
- Evoke Emotions
- Eliminate Friction in Decision-making
- Build Trust
This phenomenon suggests that when things break a pattern, they are bound to catch a viewer’s attention. Let us take a look at Amazon’s landing page.
If you notice, the first essential component is the visually relatable background…
How often have you bought/signed up for something because someone you know recommended it? How often have you placed your trust in a brand because everyone else around you seems to?
Before we decide to buy something, we immediately search for reviews because the human mind, however rational and independent when it comes to decision-making, tends to look for what is known as ‘Social Proof.’
As a marketer, when you have to sell a product/service that your target audience is unfamiliar with, you do not change the features; you need to change the psychological environment in which the product/service is…
For decades, scientists have analyzed how the human mind works, resulting in a new study and newer revelations every time. If we apply these findings to our job as website optimizers, there is a high possibility of achieving results/conversions rapidly.
To understand implicit codes, I would first like to explain to you what implicit marketing is.
Imagine you have to sell a product to your target audience without asking them to buy it. You want them to buy your product for what it can offer them as opposed to them feeling pressured to buy it.
It is lightly…
Ever found yourself struggling with a surge of emotions that convince you to be carefree in life? And then reality check knocks you and takes you down a road full of reason and logic?
Amidst World War II, ‘Reason and Emotions’ was an eight-minute animated film released by Disney. The movie depicts the co-existence of emotion and reason within the human mind and how overpowering each other is a real struggle. There is a similarity in the way a consumer approaches daily choices.
As much as we would like to believe that we are rational beings, the bottom line…
A storyteller and prose writer, I am on a quest to learn and seek what stirs my soul and share it with the world.