BASICS OF UI/UX

Gia Menon
5 min readMar 29, 2021

Selling is an Art. To make it as valuable as your business plan, running tests and evaluating your process is the stepping stone. It will help you create a successful brand with a high conversion rate.

Heuristic evaluation is the thorough inspection of software to help identify the interface design’s drawbacks and strengths. Usability principles can vary greatly and are subjective, thus making it a process that needs re-evaluation…

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Gia Menon

Storyteller and prose writer by the night and a Media Planner by the day, my goal is to dig deeper into the intricacies of consumer mind, one insight at a time