We can never emphasize how important it is to understand human behavior and emotions to build a successful results-driven strategy. Your design and content must be backed by emotional associations and other factors that drive consumer behavior. This should be a crucial step because people assign value to meaningful stories, however rational and practical. To build emotional content, the foundation must be strong.
“The secret is to create livable stories that are emotionally resonant and constantly evolving in an adaptable manner.”
