Over the years, as a freelancer, I discovered that the key to getting clients who believe in you is through being highly emotionally intelligent. To put it in simple words, your capability to recognize your emotions and others is so crucial to respond appropriately to their behavior pattern. This must be one of the secrets for succeeding in any business/job. A fact that intrigues me is that every consumer’s decision-making is majorly driven by innate biases that they are not conscious about. Though my understanding of this underlying theory is minimal, I have a huge appetite for gaining in-depth knowledge on a…
Storyteller and prose writer by the night and a Media Planner by the day, my goal is to dig deeper into the intricacies of consumer mind, one insight at a time